In this blog post, we will look at different factors and optimization settings that may impact your CPM.
In this post, you'll discover key tips to improve your Facebook Ads CTR.
Ever wondered which is the best-performing prospecting audience to show your ads to?
When it comes to choosing the right Facebook ads conversion window, things can get a bit tricky. Especially when you don’t know what each option means and how to use it properly.
Wondering which Facebook ad placements deliver the best results? Follow our guide to learn why we always recommend using automatic placements.
Drowning in too many different campaigns and ad sets in your Facebook Ads manager? Follow this guide to learn how to structure your Facebook ad account the right way.
In this blog post we share our tips on how to use the day of the week analysis to scale Facebook ads performance.
According to the latest quarterly results published by Facebook, revenue from advertising in Q3 of 2020 surpassed even the last quarter of the previous year, the time of year when the spending on advertising is the highest due to both Black Friday/Cyber Monday campaigns, and due to the Christmas season.
Based on how well a campaign’s target audience is familiar with the product/brand, marketing campaigns can be roughly divided into two groups: Acquisition campaigns & Retargeting campaigns