How to predict your customer’s next purchase?
Check out how you can use simple calculations to learn a lot about your customer preferences.
Month: October 2020
The Brains behind Smart Customer Targeting
Learn how we built a product recommendation system using neural networks.
The Power of Smart Customer Targeting
Over the years, personalization has become a huge and inevitable part of any e-commerce business. Customers expect your marketing to be personal, so every interaction needs to be tailored to their personality and preferences.
How Acquisition Campaigns Influence Brand Awareness?
Based on how well a campaign’s target audience is familiar with the product/brand, marketing campaigns can be roughly divided into two groups: Acquisition campaigns & Retargeting campaigns